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The Week the Free Press Said Goodbye, December 12, 1964
The Week the Free Press Said Goodbye
By Gregorio C. Brillantes
The January 3, 1942, issue marked the end of a world, the close of an era: never again would the country recapture the peace and the relative innocence of the 1930s, and the war would spawn changes more enduring than physical ruins.
December 12, 1964—ACROSS the bay, in the late afternoon sun, a black cloud hung over Manila: smoke from burning oil dumps in Pandacan. The crowd gathered about the wooden platform erected near the mouth of Malinta Tunnel could hear the explosions rolling across the graying water from Cavite and Nielson Field, as demolition squads, the tail end of a retreating army, set fire to ammunition stores that could not be transported to Bataan. There were about a hundred and fifty of them gathered about the platform, soldiers and marines and a few civilian officials, a quiet, subdued group, without the easy bravado that they wore so well in the earlier days of that disastrous month, their eyes straying from the ceremony before them to watch for the approach of bombers. For now the skies belonged to the enemy, and so did a large portion of the land.
But the words they heard as the day dimmed across the country spoke of hope, pride, courage, and, incongruous as it might have seemed then, of victory. It was the second inaugural of President Quezon and Vice-President Osmeña, who had swept the elections that previous November. There were no cheering throngs, as in 1935; no parades except for ragged processions of USAFFE troops withdrawing into Bataan; and in the place of brass bands, an American nurse played a faltering “Hail to the Chief” on an accordion. Quezon and Osmeña were inducted into office by Chief Justice Jose Abad Santos, there was a ripple of applause, and then the President began to speak, haggard in his wheelchair but his voice strong and youthful with the old eloquence.
It was Tuesday, December 30, 1941—and it is a measure of how far the nation has traveled since then that the words should reach us now with a hollow, ancient, stilted echo, the faith they expressed remote and almost unrecognizable.
“At the present time we have but one task—fight with America for America and the Philippines,” Quezon said. “Ours is a great cause. We are fighting for human liberty and justice, for those principles of individual freedom which we all cherish and without which life would not be worth living….The war may be long-drawn and hard-fought, but with the determination of freedom-loving people everywhere to stamp out the rule of violence and terrorism from the face of the earth, I am absolutely convinced that final and complete victory will be ours.” He had been feeling dejected for days; the rumored convoy from San Francisco had failed to arrive, and he was considering, it was later said, some sort of accommodation with Japan that might take the Philippines out of the war. But he had reason that afternoon for optimism: he had just received from President Roosevelt a radiogram assuring the Filipino people that “their freedom will be redeemed, and their independence established and protected” and that the “entire resources of the United States stand behind that pledge.”
Quezon read Roosevelt’s message to his Corregidor audience, adding: “My heart, and I know, the hearts of all Americans and Filipinos in this country are filled with gratitude for the reassuring words of the President of the United States. My answer, our answer to him, is that every man, woman and child in the Philippines will do his duty. No matter what sufferings this war may impose upon us, we shall stand by America with undaunted spirit, for we know that upon the outcome of this war depend the happiness, liberty and security not only of this generation, but of the generations yet unborn….” Replying, US High Commissioner Frances B. Sayre expressed “America’s gratitude and pride for the loyalty, devotion, the gallantry, with which the Filipino people have entered this great struggle by America’s side.” General MacArthur’s brief remarks brought the ceremony to a close: “For 400 years the Philippines has struggled toward self-government. On the threshold of independence came the great hour of decision. There was no hesitation, no moment of doubt. The whole country followed its great leader in choosing the side of freedom against the side of slavery….This basic and fundamental issue will be fought through to victory….”
At the command post of Brig. Gen. Albert Jones in Plaridel, Bulacan, the men had neither the time nor the inclination for such lofty rhetoric. Officers chain-smoked over maps; dispatch riders came and went on motorcycles; truck convoys rumbled by in a storm of dust, headed south for Calumpit. Formerly commander of the Southern Luzon Force, Jones had been ordered north of Manila to delay Homma’s advance across the central plains and cover the last stages of the USAFFE withdrawal over the Calumpit Bridge.
Earlier in the day, a Japanese tank-infantry force had reached Baliuag, some five miles north of Jones’s command post. As a result of some mix-up in command, Wainwright’s 71st division, which was supposed to hold the town, had retreated to Bataan. Jones knew he had to push the Japanese back from Baliuag, to keep Calumpit Bridge open at least until New Year’s Eve and save the general withdrawal from total disaster. For the crucial job he had only ten tanks and half-a-dozen 75 mm. self-propelled guns.
After a covering barrage the tanks, commanded by Lt. Col. William Gentry, smashed into Baliuag and knocked out eight of their armored adversaries. As Gentry pulled out of the burning town, the 75’s again opened up, routing what remained of the Japanese force. The successful counterthrust gave Jones the respite he needed; a deadline, on which depended thousands of lives, would be met; and the bridge at Calumpit would not be blown up until after 5:00 a.m. on New Year’s Day, when, with the last of his rear guard, he crossed the Pampanga River and headed west for Bataan.
In Manila, in a building facing Mori’s Bicycle Store on Rizal Avenue, on the day of the inaugural rites on Corregidor and the tank battle in Bulacan, another group of men were also engaged in a concerted effort to beat a deadline, to finish a job before the enemy arrived.
On the third floor of the Free Press building—the editorial offices of the magazine since 1922 and its third home since 1908—Mr. Dick’s staffers were working with a sort of controlled frenzy on the last sections of the FP’s “Farewell Issue.” Outside the sun shone palely through the smoke rising from the piers, and on the Avenida, only an occasional streetcar passed, or a gang of looters, or a truck loaded with evacuees; and in the office there was the sense of an entire world ending, the knowledge that the Japanese were not far from the city, but also there was the conviction somehow that help from America was on the way: America had lost the first round but it was the next one that counted, and the war would soon be over, in three months at the most. Meanwhile, Mr. Dick spoke uneasily of what had happened in Nanking, T.M. Locsin was worried about the safety of his treasured books, and Filemon Tutay announced that he had hidden a revolver—“just in case”—in a sack of rice. Was it true that fifth-columnists had poisoned the water supply? Was it safer to stay in Manila than in the provinces? No one, it seemed, knew the right answers; the present was a dreadful question mark, but by next summer, almost everyone felt sure, they would be back at their desks.
The Japanese took over the Free Press building as enemy property, confiscated magazine files and carted away most of the office equipment; liberation, ironically, destroyed what the Japanese spared, reducing the building to a gutted hulk. Mr. Dick spent the war years as an internee, first in Fort Santiago and later in a hospital. During the first months of the occupation, Mr. Dick’s men used to meet at office manager Floro A. Santos’s home in San Juan; but the group broke up finally as the war dragged on and each man went his own way: one worked as a bartender, another drew portraits for a living, a number joined the resistance. The Free Press was not to resume publication until February 23, 1946; but scarcely anyone on the staff during those last days of 1941 doubted that the Free Press would be back in the streets before the end of the coming year.
The Free Press printed only about 15,000 copies of its 24-page “Farewell Issue” for distribution in Manila. Dated Saturday, January 3, 1942, the magazine was being sold in the streets on the afternoon of Thursday, New Year’s Day, even as the Japanese entered the city from the north and south. One of those who bought copies was F.L. Pimentel, who lived then in Pasay City. For the last 22 years Pimentel kept his copy, but recently decided to “donate it to the Free Press.” In a letter to the FP editor, Pimentel recalls that he “bought it from a newsboy at the intersection of Taft Avenue and San Andres Street early on the morning of January 2nd. I rushed back to my house on Taft Ave. Extension, afraid that the Japs, who were said to be in Baclaran already, might catch me with it….I have since moved my residence a number of times—from Pasay to Sta. Cruz, Manila, then to San Miguel and later to Sta. Ana and finally to San Miguel Village, in Makati; but I brought my copy of the “Farewell Issue” with me wherever I moved. During the war and in the years since then, I have lost valuable things, but not this issue of the Free Press. I just can’t throw it away, after keeping it for so long….”
Pimentel’s copy looks its age: faded, torn in places, stained by decay, and half of the back cover missing, but otherwise intact, legible, a repository, as it were, of the heartbreaking gallantry, the pride and glory and also the fear and the chilling uncertainty of that distant time. The issue marked the end of a world, the close of an era: never again would the country recapture the peace and the relative innocence of the 1930s, and the war would spawn changes more enduring than physical ruins. To read it now is to marvel at those changes of spirit and attitude, sentiment and feeling the nation has undergone since 1941—more than half a century ago, more than enough time for two generations to be born and grow into adulthood and learn of that period of history only from books and old newsreels, as strange and unreal now in the age of the supersonic jet and the space-shuttle countdown as Verdun and the Treaty of Versailles must have been to the youth who went to war the year the Free Press said goodbye. How easy it seems today under the new nationalism to scoff at the brave slogans of those days; to pretend, even, that they never were, and that we had always been masters of our destiny—a comforting illusion but a denial of history. A nation builds on its memories, grows up and away from them; and whatever we have lost or gained as a people must be measured against what we once were.
The “Farewell Issue” of the Free Press carried on the inside front cover, under the legend “help is surely coming,” this message from the High Commissioner’s Office:
“This is the time when the courage of all the people of these islands, whatever their nationality, is being put to test. We are being afforded a rare opportunity to show stuff of which we are made.
“Anyone who has been in Manila since the outbreak of the war must be convinced that we can take it as well as the people of London, of Moscow, or of Chungking. We have all been thrilled as we read of the valor of the troops that are defending us. Let us continue to show the same courage as the boys at the front….
“Help is surely coming—help of such adequacy and power that the invader will be driven from our midst, and he will be rendered powerless ever to threaten us again. Obviously we are all hungry for news but details cannot be disclosed. It is part of our duty not to demand details, but to have an abiding faith that help is on its way….”
The editorial cartoon on the first page, entitled “Heroes All,” showed Uncle Sam telling an American soldier and his Filipino comrade-in-arms, “Boys, America is proud of you!” The text was unabashedly inspirational. “To the thousands and tens of thousands of Filipinos and Americans out there on the front lines America takes off its hat. America is thrilled by their gallant defense, by their heroic stand against tremendous odds, by their stirring feats of valor.
“Here in Manila we may think we are suffering or have been suffering, but we know nothing of the thirst, the hunger, the utter exhaustion, the weariness unto death of the men out there at the front….Stories innumerable of their fearlessness, their fortitude are pouring into Manila. No sacrifice seems too great for them, there is no hazard that they will not dare.
“Among all of them—the Filipinos—there is the consciousness that they are fighting for their homes, their loved ones, their native land. For them they are ready to lay down their lives, and gladly.
“Lacking such inspiration, the Americans, as the world everywhere has come to expect of them, fight not one whit less courageously. Over them flies their beloved flag, proud symbol of ‘the land of the free and the home of the brave,’ and they think of what the folks back home are saying of them.
“No wonder America, yes, and free men everywhere, are thrilled. For these our men, Filipinos and Americans, Americans and Filipinos, out there in the bloody field are writing a dateless page not only in the Philippines but in world history. Heroes All.”
The Free Press reprinted the cartoon editorial in its first issue after the war.
The next seven pages traced the daily progress of the war, from Monday, December 23, when “a huge enemy fleet estimated at 80 transports” was sighted off Lingayen Gulf, to Sunday, December 29, when “Manila was again bombed by Japanese planes and once more, the ships lying in the Pasig River, still there despite the fact that they drew Japanese fire yesterday, were largely responsible for attacks on the open city.
“Beginning at about 11:45 a.m., Japanese bombers carried out an unceasing attack along the Pasig River, with most of the bombs falling on civilian property. The raid lasted until approximately 1:10 p.m. casualties were light since most of Intramuros had been evacuated. However, the bombers inflicted heavy damage. Letran College and the dmhm plant burned down. The Intendencia building was again on fire. Most of the buildings near Letran College and Santo Domingo Church were wiped out by fire. The Naric [warehouse] on the south side of the Pasig went up in flames….”
According to Usaffe headquarters, “the fighting was desultory in the north but very heavy in the south.” The Japanese had reinforced their troops in the north as well as in the Atimonan area, and “continued to advance slowly.” There was “heavy enemy air activity” throughout the country. The British were retreating in Hong Kong and Malaya, but were on the offensive in Libya; the Nazis were suffering “serious reverses” in Russia. In Washington “as well as throughout the [United States], people were horrified by the continued bombing of Manila—an open city.”
The last Usaffe communiqué received and printed by the Free Press was issued at 8:03 a.m. of New Year’s Day: “In order to prevent the enemy’s infiltration from the east from separating our northern and southern forces, the Southern Luzon Force for several days has been moving north and has now successfully completed junction with the North Luzon Force.
“This movement will uncover the free city of Manila which, because of the previous evacuation of our forces, has no longer any practical military value. The entrance to Manila Bay is completely covered by our forces, and its use is hereby denied the enemy.”
The regular editorial page urged President Quezon “to take a day or two off and visit the firing line and sit down with the boys, those young heroes who are fighting like lions…..What an electrifying effect such a visit would have! For days the boys would be talking about it. How they would be nerved to greater feats, to still greater heroism!” Another editorial stressed that the government “keep the people informed of the war situation” to offset the “insidious work of fifth-columnists who are spreading rumors of the wildest nature to terrify and demoralize the populace.” A third editorial noted that “the most encouraging sign in the heroic struggle being waged today is the eagerness of the boys who have been relieved from the front for a day or two, many of them with wounds, to go back to the fighting.” The same page carried a reprint of an editorial from the December 31 issue of the Philippine Herald:
“Japan is racing with time. That is why she has tried to employ Germany’s blitzkrieg tactics in the campaign against Hawaii, Midway, Wake, Guam, the Philippines, Hong Kong, Malaya, hoping thereby to get a firm hold in these regions before American help arrives….
“Our job in the Philippines therefore is to hold the enemy until help from America reaches us. We have held our lines for 23 days, and gained that much time for America to recognize her power for a telling blow against the enemy….”
Staff writer Locsin wrote his impressions of that final week, with a kind of philosophical detachment: “The war has blacked out everything in our lives but a few essentials—books as in my case, the instruments of my craft. A man has few needs, really. Peace multiplies them and gives the superfluous the urgency of the necessary. We confuse indulgence with need. The war leaves man with only the bare wish to survive with honor, the obligation to do one’s work as well as ever, without deterioration, and a new humility….
“The war reveals the parasite, the nonessential man self-confessed. He who does not produce is regarded, with suddenly clear eyes, as an enemy. In peacetime he occupies an honorable position, being then only a thief who is allowed to live on what his neighbors make.
“The war leaves only human values and human worth. It either shows a man or shows him up. Out of this new revelation may yet come a new society—a true society—a society of men.”
The Japanese bombed the city on December 24: “I was in the Wilson building and I had a ringside seat. We saw the bombers—there were nine of them, in perfect formation—gleaming in the sun….There were three strong explosions and the building shook. I crouched against a wall, changed my mind and ran to the window. I saw the bombs flower—as young Mussolini so prettily put it—in Port Area….
On December 28, “the city authorities lifted the blackout order. The city is now open night and day. The people may keep their lights shining. Few did.
“I have just gone out of the house for a breath of fresh air. I saw two or three lighted windows. The rest along the street were dark. Intramuros, however, burning on my left, made up for them.
“The city is lighted up, all right.
“Seven days a week. Three weeks now. Twenty-one days. More coming up!”
An unsigned article, illustrated with a pen-and-ink portrait of fighter pilot Jesus Villamor, paid tribute to “those who fight in the air.” They introduced a new element into the “mechanical, collective murder that is modern war…the personal element of individual skill and initiative….And when they died, they died—not as their comrades on the ground did, in the mud, but amid the stars….
“What do these men of the air, men such as Capt. Jesus Villamor, take with them when they go up, usually outnumbered, to meet the enemy? One likes to think that they take with them the loftiest sentiments of which they, with their unclipped wings, are such stirring symbols. And certainly, in the lull between battles, they must think often and long of the rights and obligations of free men…those ideals that fall so smugly from the lips of our orators.”
The advertisements—the few that found space in the issue—also offered their own commentary on the times. “Uncle Sam has never let you down,” declared an ad of the San Juan Heights Co., J.L. Myers, general manager. “you can be absolutely sure of that! The San Juan Heights Co. wishes to reassure its purchasers that their interests will be protected….Records of purchases are in Uncle Sam’s hands in New York City vaults and he is pledged to protect them. we wish you a new year as happy and prosperous as possible.” The monthly first-prize winners of La Estrella del Norte’s silhouette contest, held from July 1 to December 20, 1941, revealed in their entries the favorite idols of the time: Uncle Sam, Joe Dimaggio, Simon La O, the Ateneo basketball star. Yco offered camouflage paints “to make your factory or building blend with its surroundings,” and presumably save them from enemy bombs.
The last four pages contained “Sidelights on the War.” The lead item reported the death of Buenaventura Bello, president of the Northern Colleges of Vigan, Ilocos Sur, who was shot by the Japanese when he refused to remove the American flag draped on the wall of his home. Two of his sons, noted the Free Press, were serving the Usaffe. There was an account of the Japanese landing at Mauban, Quezon, by Sgt. Regulo Lippago of Abra: “We waited until they were 70 yards and then we let go. We mowed down the first wave, but as the succeeding ones came on and stretched the battle line around the bay we had to retreat. During a two-day period, we halted the enemy four times, twice in the daytime, and twice at night.” As the Japanese approached a town in Tayabas, the mayor ordered his people to evacuate orderly; while the evacuation went on, the mayor continued working “as usual”; he was the last to leave the town. “We were not robbed,” the evacuees told each other, “when we elected this man.” Another town mayor, Nicomedes Suller of San Manuel, Pangasinan, led civilians against a Japanese tank. He was killed, but not before he had clambered up the tank and emptied his revolver into its occupants. “He, too, justified his election.” According to a report from Baguio, “the Igorots know the [United States] is at war with Japan and that all Filipinos are under the solemn obligation to fight the invader side by side with the Americans. Because they are Filipinos, too, the Igorots have armed themselves and are out looking for the enemy to put him out of business.” American bombers attacked Japanese transports in Davao Gulf, sinking one. A number of Japanese planes were shot down over Corregidor. While the fighting raged in Pangasinan, farmers went about their harvesting—“a banner crop this year.” There were more accounts of the “indomitable spirit and courage of our men” in the Lingayen area—a trooper was wounded when he tried to open the hatch of an enemy tank, a company commander routed single-handedly a 30-man Japanese patrol. Thousands of civilians had returned to Manila from evacuation sites in Laguna and Rizal after learning the capital had been declared an open city. Manila Mayor Juan Nolasco appealed to all citizens to “remain calm during the present emergency….”
The last page bore, in boldface, a quotation from US High Commissioner Sayre: “Death is preferable to slavery.”
The back cover appealed to all and sundry to “stop stampeding! don’t get panicky! keep your chin up! show the world we can take it!”
And then, from the direction of Grace Park, Maj. Gen. Koichi Abe marched down Rizal Avenue at the head of three battalions of his 48th Division.
It was four months before the fall of Bataan and the men dying on the road to Capas, five months before the surrender of Corregidor; three years before Leyte, and four before the liberation of Manila and the death of the old city; and two confused crowded decades before Filipino First, the Twelfth of June and Maphilindo. The war ended long ago—“a war not of our own making,” some would remind us now—and we have traveled an almost immeasurable distance since the first bombs fell on Cavite and Nichols Field.
How vast the difference between the country then and now—more than time separates us from the “Keep ’em Flying” posters and “God Bless America,” the soldiers in denim and pith helmets riding off to the front in commandeered buses, and Manila waiting for the drone of planes in the blackout. We have since grown in nationalistic age and wisdom, and the suave slogans and the simple loyalties of that era are perhaps best forgotten, together with the ugliness, the terror. But certainly some memories from 1941 are worth cherishing: the country was still young and unmaimed in spirit, patriotism was not an uncommon virtue, and men believed enough in a way of life to fight for it with courage and honor.
The FREE PRESS Story, August 30, 1958
The FREE PRESS Story
By Filemon V. Tutay
Highlights of its first 50 years, including its wobbly start, its many libel suits and how the publisher was nearly deported.
August 30, 1958—WHEN R. McCulloch Dick first thought of starting a paper of his own over 50 years ago, he was editor of the old Manila Times with a handsome salary of P550 a month. He had two weeks’ vacation coming to him and one day he told Martin Egan, the Times’ managing editor and Associated Press correspondent, that he wanted to take the two weeks off and canvass some businessmen to find out what they thought of his idea to put out his own paper.
Egan, who also left the Times later and joined the business firm of J.P. Morgan & Co. in New York, replied simply: “All right, go ahead!”
During the couple of weeks that followed, Dick made the rounds and consulted about a dozen businessmen, most of whom had their offices on the Escolta. Only two of the businessmen were in favor, a few had their doubts, while the rest predicted failure for his project.
In the face of these gloomy prospects, however, Dick decided to “go ahead.” His total resources amounted to P8,000 which represented his savings during the five years that he worked for the Times. How to begin was his next problem.
Before proceeding any further, however, a word of explanation is in order.
Dick’s decision to publish a weekly was probably influenced somehow by his close association with F. Theo Rogers, who was then a vocational teacher connected with the Bureau of Education. After his day was done as a teacher of carpentry in the old Philippine School of Arts and Trades, Rogers used to drop around almost every afternoon at the Times’ office for a chat with his close friend. They invariably talked about the political issues of the day, especially those bearing on the political aspirations of the Filipino people.
Predecessor
When Rogers was sent to Bacolod, Negros Occidental, to organize a school of arts and trades, he kept track of happenings in Manila through his correspondence with Dick. Rogers says that the mails were pretty slow that time and he received letters from Manila only once every two weeks. He recalls that in one of his letters to Dick, he stated that “the paper for this country is a weekly magazine costing about 10 centavos a copy and P2.00 for one year’s subscription.”
So, while Dick was groping for a solution to his problem on how to begin, he thought of the Philippines FREE PRESS which was started by Judge W.A. Kincaid as an organ of the Moral Progress League. The league had been organized to crusade against vice in Manila. The paper was in circulation for about a year and then died a natural death. It was a losing proposition. The paper had been dead for some time when Dick thought of reviving it.
Judge Kincaid was in the United States at the time but he had left a power of attorney with Atty. Charles A. McDonough. Upon being consulted by Dick, McDonough informed him that Kincaid would be glad to see him revive the paper. McDonough added, however, that there was not much to start with; only a few lists of subscriptions, the title and the good will. For all these, Dick paid the token amount of one peso.
The New Free Press
Two weeks after this transaction, the first issue of the Philippines FREE PRESS of today hit the streets. Old subscribers of Kincaid’s organ of the Moral Progress League were without doubt pleasantly surprised to receive copies of the new FREE PRESS. The issue, which had English and Spanish sections, was dated August 29, 1908. Whereas the old FREE PRESS had been a newspaper, the new one was a magazine.
The paper was then published on the second floor of the same building at No. 44 Escolta where Carson Taylor’s Manila Daily Bulletin also had its offices and printing plant. Through an arrangement with Taylor, the FREE PRESS was printed on the press of the Bulletin.
The FREE PRESS occupied only two rooms in the building, a composing room and an office, the latter combining the business and editorial departments. Quite a bit of the original P8,000 capital was spent for type and furniture for the composing room and office equipment. Except for Dick who had his hands full as editor and business manager all rolled into one, nearly everybody else on the staff was on a part-time basis.
Editor of the Spanish section was Don Alberto Campos who, among other things, was then also associate editor of El Mercantil, professor of Spanish at the Centro Escolar de Señoritas (now Centro Escolar University) and translator of the Bulletin’s editorials into Spanish. The indefatigable Don Alberto came to the Philippines as a major in the Spanish army. Upon his retirement from the service, he remained in Manila and engaged in newspaper and educational work.
To help get things done in the advertising department, Percy Warner Tinan was taken in. At that time, Tinan was handling the streetcar advertising for Meralco. Rogers also helped in soliciting advertising for the FREE PRESS whenever his time allowed but refused to be paid for his efforts. Eventually, however, when funds became available, he was persuaded by Dick to join the FREE PRESS to look after the business end of the publication. Rogers now holds the position of general manager of the paper.
Heavy Routine
Dick and Rogers recall that the early days of the FREE PRESS were days of continuous struggle and hard work. Working up to one or two o’clock in the morning seemed to be the order of the day. But no one on the staff complained about the heavy routine. Rogers recalls with a glint in his eyes that, when walking home from work in the wee hours of the morning during those hectic days, he always took care to use the middle of the street to avoid stepping on some people “squatting” on the sides of the streets for lack of toilet facilities.
From the beginning, the public response to the publication was generally friendly. There were instances of strangers who solicited subscriptions without accepting the usual agent’s commission while some businessmen helped along with advertising.
But the friendly response of the public was not good enough. After seven months, the P8,000 capital was gone. Dick was in dilemma. What to do? Give up the whole thing as a total failure? Or, “go ahead?” Characteristic of the “Old Man,” Dick chose to “go ahead.”
Much as he hated to go into debt as a matter of principle, Dick was forced to borrow money to keep the FREE PRESS going. Through a friend, he borrowed P2,000 at 8-percent interest per annum. But in six or seven weeks, this was also gone. Dick was still determined to “go ahead” and secured an additional loan of P1,000. This turned the trick and the paper started to making a little money. There were occasional periods of stringency, it’s true, but the FREE PRESS had definitely become a going concern.
Later, when the Bulletin moved to the Cosmopolitan Building on the north approach to Sta. Cruz (now MacArthur) Bridge, the FREE PRESS went along. The paper continued to be printed on the press of the Bulletin. It was not until sometime in 1921 that the FREE PRESS erected its own building on its present location on Rizal Avenue and installed its own printing plant.
Tinan did not stay very long with the FREE PRESS. After leaving the FREE PRESS, he worked for La Estrella del Norte where he took charge of the automobile department. Then he went to South America and became the manager of the Studebaker agency in Buenos Aires. It seemed, however, that he could not stay put in any one place. He returned to the Philippines later and put out various automobile publications. Tinan had the distinction of driving the first car to Baguio.
Don Alberto stayed with the FREE PRESS as long as its Spanish section held its appeal for a substantial Spanish-speaking segment of the publication. The Spanish translations of the English editorials were especially appreciated in the homes of the aristocracy and in the high places in the government which were held by Spanish-educated Filipino officials.
The Spanish Section
This appeal, however, wore off with the years. More and more English-speaking Filipinos were being turned out by the public school system and FREE PRESS readers clamored for more space for English than Spanish in the publication. More significant was the fact that very few businessmen cared to buy advertising space in the Spanish section.
Don Alberto was succeeded by Roman Joven, a Filipino from Pampanga, as editor of the Spanish section. Antonio Ma. Cavanna, who is now with El Debate, was the last Spanish editor of the FREE PRESS.
Of the Grand Old Men of the FREE PRESS, Frederic S. Marquardt, one of the ablest associate editors ever to work for this paper, had the following to say in his book, Before Bataan And After: “It would be difficult to find two men more radically different in temperament than R. McCulloch Dick and F. Theo Rogers. Dick was an intellectual type, an introvert who shunned social gatherings and had only a few intimate friends. Rogers was an extrovert, who numbered his friends by the thousands and was at his best in a convivial gathering or on a speaker’s platform. Yet they pulled in harness together amazingly well, and they built a new magazine which influenced the lives and thoughts of many thousands of Filipinos.”
Dick was born in Edinburgh, Scotland, some 86 years ago. He emigrated to the United States while he was in his teens and attended Park College in Missouri. He spent some time in California where he held various jobs, including one in a grocery store. Then he went east and found employment on a weekly newspaper in New Rochelle, New York.
As to how he finally wound up in Manila is a long story. Suffice it to say that when he discovered to his dismay that his hair was falling out in alarming quantities, he consulted a doctor who advised him to take a long sea voyage. Naturally anxious to keep his hair, Dick went to the waterfront in New York and shipped, as a deck hand at $14 a month, on a sailing ship bound for the Far East.
He left his ship in Hong Kong with the intention of getting a job on a newspaper in the British crown colony. He eventually took passage for Manila when he was told that English-speaking newspapermen were badly needed in the Philippine capital. Dick started as a reporter on the American owned Manila Times.
Rogers comes from Boston where, he says, “the best Americans come from.” At 14, he volunteered for service in the US Army and was sent to the Philippines to help quell the insurrectos. After a semblance of peace had been restored in many provinces of the islands, he was pressed for service as a vocational teacher in the old Philippine School of Arts and Trades.
Gifted with the knack of making friends very easily, Rogers was soon counting his friends by the thousands, both great and small. He became immensely popular not only among Filipinos but also among the various foreign communities in the Philippines. He is the only non-Spaniard who was extended an honorary membership in the Casino Español. He enjoys the same privilege in the exclusive Swiss Club.
Even as a humble vocational teacher in the early days, Rogers was already rubbing elbows with the highest officials in the Philippine government. On the recommendation of then Speaker Sergio Osmeña, Rogers was designated to accompany then Assemblyman Manuel Luis Quezon on a mission to the International Navigation Congress in St. Petersburg, Russia, some time in 1908. The third member of the group was the late Teodoro Kalaw, who acted as technical assistant to Quezon.
By virtue of an Act of Congress, Rogers, a couple of years ago, was made “an adopted son of the Philippines” with the same rights as any Filipino citizen.
Not a few people have often wondered how Dick and Rogers, radically different in temperament as they are, have been able to pull smoothly together and build up the FREE PRESS to what it is today. The only plausible explanation for this seems to be that the nature of their work on the paper does not necessarily throw them together. They have entirely different and distinct responsibilities. While Dick takes care of the editorial end, Rogers looks after the business side of the publication.
Travelers
Both loved to travel in their younger days and they were seldom together in Manila after the paper had attained a state of financial stability before the war. When one was abroad, for periods ranging from six months to three years, the other got things done in the office. Since liberation, however, only Rogers has gone abroad.
They are held with the highest respect by the FREE PRESS personnel and are never addressed without the “Mr.” Not that they ask for it, but it is given voluntarily. (The customary “Mr.” has been purposely left out from this write-up for reasons of space.)
As Fritz Marquardt put it in his Before Bataan and After, Dick was and still is “a fiend for orderliness.” When he walks around the office and spots a paper clip, or a small piece of paper, he never fails to stop and pick it up. Naturally, everybody in the office takes the hint and no one wants to be caught with any such thing, or worse still, a cigarette butt on the floor near his desk. He knows that the “Old Man” is sure to spot it and pick it up and make him look like a fool.
Dick is a stickler for correct spelling and grammar in accordance with the rules. An error in spelling or grammar is enough provocation for him to raise the roof anytime. He is a perfectionist. When he takes up something with any of his employees, he expects that employee (no matter if he is only a janitor) to speak out his mind without fear. The “Old Man” definitely hates a “yes” man.
This, as in many other things, is where Rogers differs with him. You cannot argue with Rogers. This is because he will insist on doing all the talking. And, of course, he is always right. He is “the boss.” On at least four occasions before the war, Rogers “fired” this writer on the spot for talking back. Being really stubborn, however, the writer came back each time. As for Rogers, an impulsive Irishman, he soon cools off after outbursts of temper.
Collaborators
Among the many men, too numerous to mention, who have contributed to the growth of the FREE PRESS, two may be mentioned: Domingo Magsarili Sr., and Robert S. Hendry. Magsarili, now 75 years old, started his career with the magazine with its very first issue 50 years ago, and is still going strong. As a composing room foreman, it is doubtful whether he has a peer. He has the touch of an artist in his skillful handling of ads and editorial copy and pictures.
Robert S. Hendry was the associate editor for nine hectic years from 1947 to 1955. Those were exciting, eventful years for the FREE PRESS in which it more than doubled its prewar circulation. His astute editorial judgment and honorable conduct greatly impressed those privileged to work with him. Leaving the FREE PRESS at the end of 1955, he died in 1956.
The FREE PRESS story will not be complete without a word about the many libel suits brought against the paper and its editor and the various members of its staff because of its militant policy. About the biggest libel suit ever instituted against the FREE PRESS was filed at the instance of the late President Quezon when he was Senate President. A libel suit filed against Dick and staff member Teodoro M. Locsin by former Gov. Eliseo Quirino took some four years to thresh out in the Court of First Instance of Vigan, Ilocos Sur. Besides the libel suits, there have been death threats against the magazine’s staff members.
Dick himself was once ordered deported from the islands by then Governor-General Francis Burton Harrison. But before the order became effective, Harrison left the administration in the hands of Vice-Governor General Charles Emmett Yeater. By the time that Harrison returned to the country, he had undergone a change of heart and the deportation order was eventually abrogated.
How does the FREE PRESS manage to maintain its circulation at a high level? That is the pet problem of Circulation and Office Manager Floro A. Santos, a veteran of 46 years on the FREE PRESS. The beauty contests held by the FREE PRESS before the war might have had something to do with it, but it has been largely the industry and resourcefulness of Floro which kept the circulation of the paper consistently high. However, if you ask Rogers how the FREE PRESS has managed to maintain its high circulation during those years, he will tell you that this paper’s circulation manager used to be his pupil in the old Philippine School of Arts and Trades.