November 29, 1969
How Lopez Won
by Edward R. Kiunisala
A YEAR AGO, he was probably the most underrated among the administration’s high elective officials. Not a few considered him a political jalopy, if not electoral junk. ready to be mothballed or fit only to be jettisoned. Some well-meaningPalace advisers thought that he was too old, too weak and colorless for the rough-and-tumble, no-holds-barred political game.
Earlier, rumors had it tha President Marcos was casting about for a younger and charismatic running mate. There was Rafael Salas, the new darling of Western Visayas, and Senator Emmanuel Pelaez, the political charmer from Minadanao. Either of the two, it was argued, would make a good Vice-President and would bolster the administration’s chances for another mandate.
It seemed then that Fernando Lopez’s political stock was at its lowest ebb. A possible reason was his lackluster performance in the 1965 elections when he beat his opponent, Gerardo Roxas, by an uncomfortably slim margin of only 26,500 votes. Added to this was his celebrated friction with the President on forestry matters, which almost led to an open break.
One thing about Lopez — he is no yes man. He may not have the eloquence of a Jovito Salonga, but he has the temper of a Manuel L. Quezon and the single-mindedness of an Elpidio Quirino. When he believe he is right, he will defy anyone except, perhaps, God and his brother, Eugenio. But there’s nothing personal about Lopez’s defiance. Prove him wrong and your alternative right — and he will cooperate with you to the limit.
It is this particular trait that made Lopez vulnerable to intra-party intrigues. And the intrigues almost succeeded in splitting the Marcos-Lopez partnership. What saved it was Marcos’s sense of fairness and Lopez’s political bahala na attitude. He knew he had served the people well. Not a taint of scandal marred his name. Even his bitterest critics believed in his honesty and integrity in public service.
Long before the party convention in June, Lopez was ready to give up politics if that was will of the party. After all, unlike most politicians, public office, to him, meant a life of dedication and sacrifice. Few high elective officials in the country today can honestly say that they are, like Lopez, in politics to serve. Rare is the politician who, like Lopez, has remained a gentleman.
But if Lopez was ready to hang up his political gloves, his close friends were dead set against it. When the chips were down, they including President Marcos, rallied behind him, and the Nacionalista Party finally chose him as the vice-presidential standard-bearer. But despite the party’s unanimous choice, only a handful gave Lopez a chinaman’s chance against his youthful opponent, Genaro Magsaysay, an indefatigable campaigner and reportedly the idol of the masses. For one, Magsaysay was many things that Lopez was not – he was much younger, he was a better speaker, more energetic and charismatic than Lopez. He was full of political tricks and had in fact been campaigning for years. He had been to practically every barrio in the country. He certainly had more exposure than Lopez and, what’s more, he had the 600,000 Iglesia votes in his pocket.
In the matter of logistics, it was a tossup between the two, though many believed Lopez had the edge. Some, however, swore Magsaysay could match Lopez’s campaign fund peso for peso. During the LP convention, Magsaysay surprised everyone with his ready cash. His delegates were billeted in first-class hotels. In fact, it was bruited around that he was financially ready for a presidential contest.
But Lopez had what Magsaysay didn’t have — an efficient machine, performance, sincerity and good taste. While “Carry On” Gene overacted, Toto Nanading simply acted himself. Soon, the electorate saw through Gene’s overacting and recognized him for what he was. The Magsaysay cult lost much of its appeal and the Iglesia Ni Cristo was shown to be less potent politically than it was billed to be.
As of the last OQC count, with only about 500 precints left unreported, Magsaysay was trailing behind Lopez by almost 2,000,000 votes. If the Iglesia had not helped Magsaysay, Magsaysay would have been worse off. But what is more significant is that even if the Iglesia votes for Magsaysay were doubled, Lopez would still emerge the decisive winner.
Lopez’s victory over Magsaysay has blasted the myth of Iglesia political power. Bishop Eraño Manalo may still receive the homage of political jellyfish, but no longer will he be taken seriously by responsible politicians. What Joseph Estrada started in the local elections of San Juan, Rizal, Manalo’s own homegrounds, Lopez completed in the last national elections.
We sought out Lopez again last week for an interview. He was relaxed, smiling and, as usual, garrulous. He had just been to church and a group of well-wishers had gathered to congratulate him. It was the same Lopez we had seen three weeks before the elections. He had not chnaged. One had expected his well-earned victory to cause him to puff up a bit.
“Well, I made it,” he said rather shyly.
“What made you in, Mr. Vice-President?”
“I believe my performance. Yes, it is my performance, I think so. Gene’s public record is practically zero. And I repeat, he has no personal friends worked for me even without my knowledge. Frienship is an investment, yes. It pays dividends.”
“But Mr. Vice- President, Gene has a powerful personal friends – Bishop Manalo….”
Lopez perked up. We had never heard him so eloquent and grammatical before. On the subject of Iglesia Ni Cristo, he was the expert, the master coversationalist. he has debunked Iglesia political power, he said, adding that he did so with the help of responsible voters. The recent elections meant two things to him: first, the Iglesia political balloon was deflated and second, dedicated public service is still highly valued by the people.
The best politics, according to the Vice-President, is still good public service. A politician who wants sincerely to serve the people does not have to kowtow to any vested political group to win. All he has to do to get reelected is to discharge his duties as best he can. In the past, candidates for national office paid homage to the Iglesia to win. He has proved, he said, that the so-called solid Iglesia vote cannot frustrate the will of the intelligent electorate.
“Do you know that the Iglesia had been abusing? It wanted to have so many public postions for its members – it even wanted to dictate as to who should occupy this or that cabinet position. Not only that. It even wanted to have say on what kind of laws we are going to have. Sobra naman sila. i would rather lose than surrender to them. Ti, abi, I still won.”
But Lopez admitted that he won because of President Marcos. The President, he said, carried him in Northern Luzon and in many other areas of the country. Marcos really worked hard for him, said Lopez, and he, too, spared no effort to get the President reelected. It was a team effort — there was no double-crossing, no junking.
“You saw how I campaigned in Western Visayas. You were with me. You can testify. I campaigned mainly for the President. An that was what the President did in Ilocos. He campaigned hard for me. The votes he got in Ilocos, I got, too. In the Western Visayas, he did not get the votes I got — because, you know, for one thing, Serging’s wife is from there. But another thing. They are really matigas ang ulo. They didn’t even vote for Jose Yulo against Macapagal.
“That’s why you see, i promised not to take my oath of office if I won in Western Visayas and the President lost there. Now, I can still take my oath of office. The President won in Western Visayas. Of course, I have helped the President also. But I am not ashamed to say that he has helped me more. I do not know how I can thank the President for it.”
The Vice-President reserved his “most hearfelt gratitude” to the First Lady. “I owe a lot to her — ay, she really campaigned for me. She won a lot of votes for me. I do not know how to repay her. You know that it was the First Lady who told me to work hard because I was behind. She showed us the survey and she told us that i was not doing so well. If she did not want me to win, she would have remained silent.”
Indeed, early last July, Lopez was running a poor second to Magsaysay, though Marcos was already ahead of Osmeña, according to an administration survey. Informed of it, Mrs. Marcos called Lopez’s key leaders to Malacanang. Alfredo Montelibano, Eugenio Lopez, Jr., Undersecretary Raul Inocentes and a communications expert met with the First Lady in the music room. The First Lady gave Montelibano and Company the lowdown on the Vice-President’s chances.
It was a lonf talk – the First Lady wanted Lopez to put up his own political machinery. Though Lopez was nagging behind, the large number of uncommitted votes could turn the tide in Lopez’s favor. The First Lady wanted a Marcos-Lopez victory, not just a Marcos triumph. Mrs. Marcos pointed out to the Montelibano group where Lopez was weak and what should be done to boost the Vice-President’s campaign.
The Montelibano group immediately got in touch with the Vice-President. If Lopez was discouraged, he did not show it. After all, he had had 24 years of political experience. He was no political tyro. If another campaign organization was needed, it would be put up. At the time, the Vice-President’s brother, Eugenio, was in his U.S. residence in Seacliff, San Francisco. The Vice-President rang up his brother by overseas phone.
Eugenio Lopez, Sr., apparently gave the green light for the setting up of a campaign machine for the Veep. For in less than 30 minutes, the political mobilazation of the Lopez business empire was under way. In an hour, top communications experts, political analysts, researchers, idea men, statisticians, had been tapped for the Lopez machine.
Alfredo Montelibano, Sr., became top strategic aviser. All policies had to be cleared with him. Eugenio Lopez, Jr., was in charge of logistics. Ike Inocentes served as liaison between the Vice-President and the new political machine manned by top communications experts. Antonio Bareiro handled radio-TV while Ernesto Granada supervised the print medium.
The first thing the Lopez organization did was conduct a survey. The results showed that Lopez, although more popular than his opponenet in urban centers, was weak in many rural areas. In the overall, however, the survey showed Lopez leading Magsaysay by about 3%. However, it was noted that the uncommitted votes – 17% of the voting population – were mostly in the rural areas.
So the Lopez machine concentrated on the rural areas. The communications media came out with a lot of materials depicting Lopez as the friend of the farmer, the worker and the common man. His leaflets carried the picture of the vice-President holding up rice stalks. The Lopez machine worked to buikd up the Vice-President’s image as Marcos’s top performance man in rice production.
Meanwhile, radio and television commentators all over the country were supplied with Magsaysay’ record as a public servant. The idea was to debunk Magsaysay’s claim that he was the idol of the masses and to portray him as a demagogue with no solid achivements to his name. On the other hand, the communications experts in the Lopez’s performance as an executive and a legislator.
It was at this time that political candidates went out of their way to win the Iglesia support. Some pragmatic Lopez advisers suggested the Veep take a crack at the Iglesia votes. And he got mad, spewing yawa and sonamagun. He would not pay homage to Manalo merely to win the Iglesia support. If the sect voted for him, they were welcome, but he wouldn’t go out of his way to woo the INC.
Manalo reportedly got wind of Lopez’s reactions and he decided to teach Lopez a lesson or two in practical politics. The INC boss directed his followers to go all out for Magsaysay. Some NP congressional bets were told to junk Lopez in exchange for Iglesia suppor. Others were even asked to surrender their sample ballots, it was reported, to the Iglesia so that Lopez’s name could be replaced with Magsaysay’s.
Ateneo priests and Catholic lay leaders who heards of the Iglesia political ploy to down Lopez were scandalized and angered. They decided to band together behind Lopez. They put up two headquarters silently worked behind the scenes. They got in touch with no fewer than 30,000 Catholic leaders all over the country and pleaded with them to vote for the Marcos-Lopez team.
Other religious setc, too, didn’t like the way Manalo was wielding political power – and they, too, got into the act. Two Aglipayan bishops and one Protestant sect came out openly for Lopez. It was a silent religious-political war. The Îglesia versus the Catholics and other religious sects. In a sense, Manalo’s support of Magsaysay proved to be a kiss of death – it served to unite other religious elelments against him.
Early in October, the Lopez machine made another survey – and the result was encouraging. lopez was leading by about 400,000 votes over Magsaysay. When informed about it, Lopez could hardly believe it. But instead of being complacent, Lopez worked even harder. Working closely with the NP machine, the Lopez machine proved effective. A few of its key people were able to infiltrate the opposite camp and discover Magsaysay’s political sttrategems, some of which were below the belt.
Lopez’s technopols wanted the Veep to pay back Magsaysay in kind, but Lopez put his foot down. He did not believe that Gene would resort to foul trickery. Perhaps Gene strategists, but not Gene, said Lopez. Even when news broke that Gene allegedly tried to finance a student organization to demonstrate against the Lopez interests, the Veep still gave Gene the benefit of the doubt.
Meanwhile, the entire Lopez clan fanned out to rural areas to help Toto Nanding. Mrs. Mariquit Lopez, fondly called Inday Mariquit by her friends, campaigned with the Blue Ladies. Even Mrs. Eugenio Lopez, Sr., went to the hustings to plug for her brother-in-law. Mrs. Eugenio Lopez, Jr., too, joined Mrs. Marcos’s Blue Ladies.
All the Veep’s children, except who is abroad, campaigned for their father, Albertito usually went along with his father in Luzon. Mila also accompanied her father throughout Western Visayas. Fernando, Jr., and Bobby helped entertain political leaders in the Veep’s Iloilo mansion.
Even the sons of the Mr. Eugenio Lopez, Sr., joined their uncle’s campaign trail. Eugenio Jr., took charge of finances while Manolo and Oscar put up the Friends of Lopez Kami (FOLK) organization. Manolo, too, organized his own version of Blue Ladies and Blue Boys, with the latter composed mainly of junior executives in their 20’s.
Meanwhile, the Lopez machine suceeded in putting up an organization which reached down to the town level and, in sesitive areas, down to the precint level. All these served as nerve cells of the vast Lopez political machine. Information was sent to the Lopez coordinating center in Quezon City where it was compiled, analyzed and acted upon. A group of creative writers made up the Lopez Machine Think Tank.
Lopez expressly directed his technopols to stress the performance theme. Not once was it ever a Lopez machine for Lopez alone. It was a Marcos-Lopez team campaign all the way, though the bulk of the campaign was directed at the areas where Lopez was supposedly weak. In Cebu and Iloilo, Osmeña-Lopez groups for some mushroomed. But Lopez ordered his men to plead with these groups to disband. It was found that these groups were LPs who could not stomach Magsaysay.
In Iloilo, one NP congressional bet reportedly campaigned lukewarmly for Marcos and the congressional candidate got a tongue-lashing from the Veep in front of the many people. In Sulu, despite the advice of some Muslim leaders not to campaign for Marcos, Lopez batted for Marcos all the way. At one time, he even asked the Muslims not to vote for him if they would not vote for Marcos, too.
By the first week of November, another survey showed that Lopez was ahead by about 700,000 votes. he couldn’t believe it. He had thought he would win over Magsaysay by only about 200,000 0r 300,000 votes. But he assumed that even if the survey had mistakenly counted 500,000 votes in his favor, he would still win th balloting by a comfortable margin.
But when the votes were counted, Lopez was the most surprised of them all in many precints, even in so-called Magsaysay stronghlds, Lopez got twice more votes than Magsaysay did. Lopez bested Magsaysay even in rural areas. In about 67 provinces, Lopez lost only in Zambales and Pampanga Greater Manila went all out for Lopez. Despite the Iglesia’s support of Marcos, Lopez got almost as many voted as the President..
Lopez was in Manila Tuesday night. He slept all night in his Forbes Park residence. Early Wednesday morning, he received reports that the NP won in the Western Visayas. After a dip in the pool and a mass in the San Antonio Church, Lopez motored to Malacañang. The President was asleep and Lopez exchanged pleasantries with other top NP leaders in the Palace.
When Mrs. Marcos emerged, the Veep kissed her hand and gave her a big buss. He owed much of his recent political success to Mrs. Marcos, he openly said. He would have been happy if he had won even by only 200,000, but a margin of 2,000,000 votes was beyond his wildest dreams. He promised to work harder to merit the people’s trust.
From Malacañang, Lopez went to his office in the Bureau of Lands Building. There, he received congratulatory messages from his friends and symphatizers. When the Lopez victory trend reached irreversible proportions, Lopez thanked all his supporters for their labor. He hastened to add, however, that he had not solicited any political financiers and was, therefore, not beholden to anyone but the electorate for his political victory.
His political fund, he said, came only from his brother and relatives. As Vice-President, he continued, he had granted many favors to many businessmen, industrialists and millionaire-agriculturists. But he did not ask any favor from any of them. This was because he did not want compromise national interests with the private interests of the political financiers.
In an interview, Lopez left to President Marcos what role the Veep should play in the next four years. But if he were to have his way, he would prefer to remain the concurrent Secretary of Agriculture and Natural Resources. “I know this job very well. I don’t have to study anymore. Besides, there are still many things that I have to do here.”
Lopez obsession now is to achieve self-sufficiency in meat and fish and to conserve the antional forests. His plan is to seed the country’s lakes and rivers with bangus and carps. He also wants to increase animal breeding stations throughout the country. The Veep believes that massive reforestations is necessary, if Philippine civilization is to be preserved.
The Vice-President started his public life when then President Sergio Osmeña, Sr., appointed him mayor of Iloilo. At that time, Iloilo City was no-man’s land. Criminality was rampant; nobody was safe after six in the evening. He accepted Osmeña’s challenge to clean Iloilo on condition that he be free to resign after three months. But public service got into his blood and three months became a lifetime.
Lopez’s honesty is almost legendary. While manager of his family’s bus company, he caught the conductress cheating by five centavos. Lopez sued the girl who was sentenced to 25 days in jail. But while the girl was in jail, Lopez supported her family and got her another job after she had served her sentence. in later years, this was to be the Veep’s code of conduct.
His employees still remembered how Lopez, some years ago, fulminated at one of his political supporters who asked him to help him with his customs duties. A call to the customs disclosed that this man was one of those blacklisted by customs. Lopez shouted at him, saying: “What? You want me to help you cheat the government? “You, sonamagan, I don’t want to see you anymore.”
And when the son of another political supporter asked the Veep to get him a job in the onternal revenue bureau even without pay, Lopez reddened: “Why you want to work without pay? Because you will steal? You want me to help you so you can steal? Get out! Get out!”
Lopez is an apolitical politician. he both loves and hates politics. His father, he said, a former Iloilo governor, was assassinated. To Lopez, politics summed up all that he disliked in htis world: dishonesty, double-dealing, and back-stabbing. Paradoxically, it was the only way by which he could help so many people he has helped while a politician has sustained his political career.
The Vice-President is married to the former Mariquit Javellana by whom he has six children, Yolanda Benito, Fernando Jr., Albert, Milagros and Manuel. In addition, they have 12 proteges, now all married, whom they have informally adopted as children. Every Friday, in the Lopez mansion in LaPaz, Iloilo, is a day for the poor to whom the Lopezes distribute cash and goods.
Mr. and Mrs. Fernando Lopez are devout Catholics. Wherever Lopez goes, his first stop is the church. He makes the sign of the cross every time he goes out of the car, helicopter or plane. Both Mr. and Mrs. Lopez are music lovers; she loves to play the piano and the Hammand organ; he loves to listen to Mendelssohn or Chopin.
Many have asked him where he will go from here. Will he run for presidency? To this, he displays shock. “Please, please, don’t ask me that. Thatis farthest from my mind now. All I want to do is work to be worthy of the people’s trust. you know, I am already old.”
But when reminded of his campaign slogan, “Matigas pa ito —ang tuhod ko,” Lopez would break into loud, unrestrained, plebeian laughter that endears him to his supporters. Just the same, he entertains no questions about his political future. This is no time to talk politics, he insists.
But whether Lopez likes it or not, he has to think about his political future. by national mandate, he is now, for the third time, only a heartbeat away from the presidency. His decisive political victory in the last elections has catapulted him to the forefront of his party’s presidential possiblitis. Next to Marcos, he is the people’s choice. If he doubted that in the 1965 elections, he doesn’t doubt it now.
Besides, Lopez cannot be running for Vice-President all the time. If he chooses to continue serving the people after his third term as the No. 2 public official, he deserves, by equity of the electorate, a promotion. Who knows, with the help of God and his brother, Eugenio, the three-time Veep, once an underrated administration high official, may pull another surprise and run away with the highest position a people whom he has served long and well can give him.
[…] Kiunisala, Edward, “How Lopez won,” Philippines Free Press, November 29, 1969, link. […]